For retailers.
Marketypes for retailers.
Products matched to people, not patterns.
Today's shoppers expect personalised experiences.
They want retailers to help them cut through overwhelming product ranges and quickly find the products that are right for them. When they can't, they become frustrated, abandon their journey and buy elsewhere.
Marketypes helps retailers solve that problem.
Using our personality-led segmentation tool, we match products to customers based on their tastes, values and identity, helping shoppers discover products they might otherwise never find.
The results speak for themselves. Visitors who complete the Marketypes quiz convert at 17% - nearly six times the average ecommerce conversion rate.
Whether you're looking to improve gifting, product discovery or catalogue navigation, Marketypes gives customers a new way to explore your inventory and find products that genuinely fit who they are.
“What you’re building is essentially the holy grail of marketing for retailers. I’d be stupid to not to sign up, especially in the lead up to my busiest time of year, Christmas.”
— Eloise, [Retailer].
Three Ways to Work with Marketypes
Hosted
We host the quiz and recommendations on wearemarketypes.com. Shoppers discover their recipient's personality type and click through to your products via affiliate links. The quickest way to get started.
Catalogue-Integrated
We map your SKUs to our sixteen marketypes via a one-off catalogue exercise. Our API serves shortlists from your inventory. You embed the quiz on your site; users see your products at the end. Branded as yours.
Personality Intelligence
We enrich your customer database with personality insights. Combine behavioural and transactional data with Marketypes segmentation to power personalisation across your marketing and ecommerce stack.
Marketypes helps retailers surface more of their catalogue, improve product discovery and create a more engaging shopping experience. The products are yours. The personality insight is ours.
Want to see it?
A 15-minute conversation with Simon — no slides, no pitch deck. Just the work.
Book a 15-minute introduction with Simon →Or email Simon directly: simon@wearemarketypes.com
Marketypes is a warehouse-native catalogue layer. Technical details available on request.